AI intelligence

AI Search Analytics

AI search analytics measures how visible your business is in ChatGPT, Perplexity, Claude and Google AI, the discovery channels Google Analytics cannot see. It shows where you stand in AI search and how that is changing.

AI visibility dashboard

Example dashboard. Figures are illustrative.

Visibility score

Visibility score of 72 out of 100

Weighted by how much each query matters to your business.

Share of AI answers naming you

Last 12 weeks

Share of AI answers naming you over 12 weeks, rising from 41 to 72 percent after schema was deployed in week 6, against a flat competitor line

Visibility by platform

Visibility by platform: ChatGPT 68%, Perplexity 54%, Google AI 77%, Claude 41%, Copilot 33%

0

AI answers that Google Analytics can see. It records visits to your site, so an answer that names you without a click never appears.

How Google Analytics records traffic

5+

AI platforms tracked, including ChatGPT, Perplexity, Claude, Google AI and Copilot.

PressCare coverage

1,000s

Queries monitored for each business, covering the questions customers actually ask.

PressCare platform

Live

Visibility tracked in real time, so changes show up as they happen.

PressCare dashboard

What it measures

What is AI search analytics?

AI search analytics measures how often AI search platforms mention, cite and recommend your business, and how favorably. Web analytics counts visits and clicks. AI search analytics looks at the answers themselves.

Traditional tools cannot see AI search. When ChatGPT recommends your product or Perplexity cites your article, nothing reaches Google Analytics unless someone clicks, and even then the referrer is often missing. AI search analytics closes that gap.

A customer asks an AI assistant, the answer names your business, then either no click happens and Google Analytics records nothing, or a click happens and it is usually logged as direct traffic
Rising bars

Visibility frequency

How often your business appears in AI answers to the questions that matter in your market.

Ranked lines

Citation quality

How you are mentioned, not just whether: top recommendation, secondary mention or a listed source.

Two compared columns

Competitive position

How your AI visibility compares with your competitors’ on the same queries.

Smiling face

Sentiment & accuracy

What AI engines say about you when they mention you, and whether it is accurate, positive and useful.

Business value

The business value of AI search analytics

Without measurement, a growing discovery channel is invisible to you. You could be leading AI search or missing from it entirely, and the data shows which.

Visibility you can’t guess

You may already lead AI search in your market, or be absent from it. Only measurement tells you which.

Strategy validation

Analytics show whether AEO work is having an effect. Without measurement, optimization is guesswork.

Competitive intelligence

Seeing where competitors appear in AI answers exposes openings and threats you would otherwise miss.

Stakeholder reporting

Concrete figures that show leadership and stakeholders what the AI search investment returns.

A loop of five stages: define queries, monitor platforms, benchmark competitors, analyze trends, report, then back to defining queries

How we track

How we track AI search performance

1

Query universe definition

We build the full set of queries that matter to your business: the questions customers ask, the comparisons they make and the problems they want solved.

2

Multi-platform monitoring

We run those queries through ChatGPT, Perplexity, Claude, Google AI and other platforms, and record where you appear on each.

3

Competitive benchmarking

We track competitors on the same queries, showing where you lead AI recommendations and where you trail.

4

Trend analysis

We follow visibility over time and identify what is improving, what is slipping and what is driving the change.

5

Actionable reporting

We turn the data into findings that say what is happening and what to do next.

What’s included

AI search analytics includes

Six reports, each showing a different part of your AI visibility.

Score bar at 72 of 100

AI visibility score

A single measure of your overall presence across AI platforms, benchmarked against your industry.

ChatGPTPerplexityGoogle AIClaudeCopilot

Platform-specific reports

Detailed visibility analysis for each platform you care about.

best CRM for a 10-person team

Your position2nd recommendation

Query-level tracking

Tracking of specific high-value queries, showing exactly how AI answers them and where you appear.

Your visibility bar against two competitors

Competitor intelligence

Your AI visibility side by side with your main competitors’.

A rising trend line with a marker where work began

Trend dashboards

Visibility changes plotted over time and lined up with the optimization work that caused them.

Visibility→Traffic→Revenue

ROI attribution

The link between AI visibility gains and traffic, engagement and revenue.

FAQ

AI search analytics questions

It is the measurement of your business’s visibility across AI search platforms such as ChatGPT, Perplexity, Claude and Google AI. It tracks how often AI engines mention you, how prominently they place you and how you compare with competitors, none of which traditional analytics records.

Google Analytics records visits to your site and what visitors do there. When an AI engine answers a question about your business or recommends your product, no visit happens unless the user clicks through, and even then the referrer is often missing. AI search analytics measures the AI output itself, not only the clicks that follow.

Weekly for key queries, with a full analysis each month. AI answers change often with model updates, new training data and different phrasing, so regular tracking is needed to catch changes and respond quickly.

We track all the major platforms: ChatGPT, Perplexity, Claude, Google AI and Bing Copilot. New platforms are added as they gain users.

AI answers vary with phrasing, user context and model updates. We sample many variations of each query, repeat measurements and analyze trends, which gives reliable direction instead of a single snapshot.

Mention frequency, citation quality, how prominently you are recommended, sentiment, competitive position and the importance of each query, weighted to your business priorities. The result is one number for tracking overall AI search performance.

We combine direct referral tracking where it exists, lift in branded search, conversion-rate comparisons between AI-referred and other traffic, and survey data. Together they form an attribution model that links visibility gains to business results.

It is tracking how competitors appear in AI answers to the queries you care about. It shows which businesses AI engines favor, which content approaches are working, and where you can gain or defend ground.

Yes. We track how you are mentioned, not only whether. Sentiment analysis flags negative descriptions, inaccuracies and unfavorable comparisons so they can be dealt with early.

Dashboards can connect to Google Analytics, CRM systems and other marketing platforms, so AI visibility can be read alongside site performance, leads and revenue for a complete view of the funnel.

Visibility assessment

Start measuring your AI visibility

See how you appear, or fail to appear, across ChatGPT, Perplexity, Google AI and Claude.

✓Multi-platform visibility assessment

✓Competitor benchmarking report

✓Traffic attribution analysis

✓Strategic recommendations